What font is used in the Lacoste logo?
I did a lot of research to find the font used in the Lacoste logo. I didn’t find the exact font used in the logo. Most likely, this font has been personalized.
However, I have found a font that is free and very similar to the font used in this logo. You can use this font in your personal projects. Click on the button below to easily download it
The Lacoste brand’s logo font includes a crocodile and font design with the sport style. Lacoste printed his crocodile logo on the chest of a tennis suit, claiming to be the first company to put its brand name and logo on its products.
It was at one of the Davis Cups in Boston that he bet on a suitcase made of crocodile skin with American journalism. Although Lacoste did not win the match, he was named Crocodile because of his toughness. That’s why he first designed and revived the crocodile logo in 1927.
Lacoste was founded in 1933 in France by Rene Lacoste and André Gillier. Gillier was the owner and director of a large knitwear company in France. They named the company Lacoste, which in the literal translation means original or necessary. The company first started producing tennis clothes and designed a crocodile logo for its advertising, which was used in tennis.
In 1951, Lacoste diversified its products. Among them was the design of colorful tennis clothes in addition to plain white clothes. The following year, the garments were exported to the United States, where they were widely advertised under the slogan “Symbol of Success for a Merited Athlete,” which greatly influenced the tastes of the country’s wealthy people, which is still visible, and Lacoste as It is one of the famous wards in this country.