What font is used in the Diesel logo?
“Opti Improv New Wide Nine” is the font used in the Diesel logo. You can use the font in your personal projects. Simply download it from the link below.
Renzo Rosso created the Diesel brand in 1978. Because the name Diesel was easy to pronounce and pronounce around the world, he chose the name for its brand. At the time, the word diesel was considered reversible energy, so it created a new taste in the fashion industry.
The brand’s logo font consists of a punk-rock Mohican and a slogan only the brave and the font used for the brand is tall and is used in many advertisements and headlines of adventure movies or Western in addition to the clothing design brand.
In 1985, Renzo Rosso took control of the brand alone and began to attract design talent to the world. In 1991, Diesel’s first advertising campaign, Life for a Successful Life, began to become known as the Creative Marketer. In 1996, the brand’s first major stores reopened in New York, Rome, and London.
In 2000, Diesel acquired the Italian company Staff International, which was a distributor and manufacturer of labels and logos.
The brand’s annual revenue rose from 1.3 billion euros in 2005 to 1.3 billion euros in 2009.
Greek designer Sophia Kokosalki began her career as the company’s first female designer in New York in 2010 by designing collections for fashion weeks. The following year, with the announcement of the artistic orientation of some diesel production lines, it brought a lot of changes for the company.